The time for telehealth is now. Read about Petriage in Today's Veterinary Business.
March 13, 2020 By PRNewsWire
Petriage, a B2B telehealth provider of state-of-the-art services to veterinary practices, today announced a partnership with Miller Veterinary Supply, the nation's oldest wholesale veterinary distributor serving thousands of veterinary practices across the country. The independent Fort Worth-based company, celebrating its centennial this year, has four distribution centers and offers over 30,000 products.
The partnership strengthens Petriage's drive to gain a larger share of the pet technology market for veterinarians and household pet parents nationally. Its unique software platform enables veterinarians to treat household pets remotely after-hours and also integrate the pets' medical data effortlessly into their vet practice management systems.
"We are delighted that Miller Veterinary Supply, the nation's oldest wholesale distributor of pet supplies to veterinarians and a company celebrated for its exemplary service, credibility and trust, has selected Petriage as the telehealth platform it will offer its clients, " said Petriage CEO Allon Freiman. "We look forward to partnering with Miller to help expand our footprint with veterinarians nationwide."
Petriage will leverage Miller Veterinary Supply's veteran dedicated account representatives to market its telehealth service, which features a proprietary and advanced online pet symptom checker that uses a sophisticated algorithm to identify what may be ailing a dog or cat. This enables veterinarians to expand their business as a "brick-and-click" practice and capture a significant portion of cases occurring after-hours that often result in emergency room visits.
Established in 1920, Miller Veterinary Supply has been growing rapidly and expanding aggressively. It has been adding distribution centers and has them in Fairview, N.J., Braselton, Ga., and Ocala, Fla., along with its Fort Worth location.
Petriage provides a free, proprietary teletriage app combined with premium services that enable veterinarians to engage their clients virtually after-hours in the care of their pets and integrate pets' medical data effortlessly into their vet practice management systems.
Its Basic service – the simple-to-use mobile interface validated by a team of veterinarians – assesses the urgency of a dog or cat's health symptoms and delivers trusted recommendations. Its Essential service level offers telemonitoring capabilities with a veterinarian. The Premium service level adds the ability to chat live with the vet and share photos and video for full engagement about a pet's health. Fees for the Essential and Premium service levels are usually included in a veterinarian's annual charge to a client.
About Miller Veterinary Supply Co.
Miller Veterinary Supply was founded in Fort Worth, Texas, in 1920, and has been instrumental in the introduction of hundreds of products over the years, and we look forward to our new venture into practice management software. www.millervet.supply.com is our web address that contains not only a full online store, but also helpful information about our products and services. Feel free to call us at 1-800-880-1920 or 1-855-645-7838 or you can email us at [email protected].
This article was originally posted on Today's Veterinary Business website.
March 18, 2020 By Shlomo Freiman DVM
As a practicing veterinarian for a quarter-century, I have never experienced a time like this, when vets must be as concerned about potentially sick pet owners as we are about the clients’ sick pets. Many clients are understandably reluctant to come to the office for a face-to-face consultation during the COVID-19 pandemic. Added to that, I’m at an age considered most at risk for the contagion’s most serious effects. It’s undeniably concerning.
For these reasons, I was happy to see that the American Veterinary Medical Association’s latest guidelines for veterinarians — “What Veterinarians Need to Know” — underline the role that telemedicine can play to maintain one’s practice during this traumatic period. If ever there was a reason to employ telemedicine, this crisis has provided it.
I have long been an advocate for telemedicine and began exploring it in 2015. I quickly became so convinced of its benefits that I co-founded a veterinary telemedicine company, Petriage, in 2016. But whether you use Petriage or another telemedicine platform, investigating and applying one now is imperative.
In today’s COVID-19 environment, telemedicine platforms provide effective alternatives to in-person consultations while helping keep the veterinary team, client and patient safe. Some tools use sophisticated, machine-learning artificial intelligence to assess symptoms and present an automated triage recommendation. Clients can request interaction with the veterinarian during telemedicine hours or regular office hours.
In real-time, telemedicine tools enable clients to upload photos and video via instant messaging. This keeps the veterinarian in the loop, ensuring continuous care and avoiding unnecessary ER visits, strengthening the client relationship, and driving business back to the brick-and-mortar hospital. A well-designed telemedicine platform can streamline practice workflow by sending medical information directly to an office management system.
Obviously, telemedicine’s advantage in today’s COVID-19 world is that it’s available remotely and can help the veterinarian continue to provide pet care without an office visit and at the same time triage patients that must come in.
What’s notable from my practice’s data is that only about 5% of teletriage cases are genuine emergencies. The rest can be handled during business hours and don’t require a visit to an emergency clinic. Even during office hours, the teletriage tool helps to prescreen cases and control workflow in busy practices. For this reason, well before the appearance of the novel coronavirus in the United States, all my active patients were enrolled on the telehealth platform.
Many observers have said telemedicine will become standard in the veterinary industry. The coronavirus crisis is the proverbial wakeup call.
BELLEVUE, Wash., Oct. 3, 2019 /PRNewswire/ -- Petriage, a B2B telehealth provider of state-of-the art services to veterinary practices, today announced it has named Gary Watson, a leading pet industry technology strategist and software architect, to the new position of chief technology officer. He will assist the company as it prepares to expand the number of veterinarian practices it serves nationally with its unique software platform for remotely treating household pets and integrating their medical data effortlessly into vet practice management systems.
Watson, who joins a team of medical, data and IT specialists at Petriage, brings 15 years of experience developing complex applications for pet-related service businesses, including seven years as CTO and vice president of technology at Vets First Choice, now Covetrus, and five years as chief software architect at IDEXX Laboratories. Most recently, the 49-year-old Watson was vice president of product engineering at PetDesk Inc. He joins Petriage in October.
As the use of telemedicine in veterinary medicine grows and Petriage's software app attracts more veterinarians and pet parents, Watson's technology and software expertise and experience comes at an opportune time for the company, founded in 2015.
Striving to carve a bigger share of the pet technology market for vets and household pet parents, Petriage is moving to significantly expand the number of veterinarians and their practices it assists through additional partnerships. Today, the Seattle-area company primarily serves the Pacific Northwest. To realize its growth plans, Petriage recognizes it must continue to enhance its current software applications and develop new technology for growing segments of the market, including wearable technology.
Petriage CEO Allon Freiman said, "With his solid knowledge and industry reputation, Gary will help us further penetrate the pet technology market and provide software applications that improve patient outcomes, drive revenue to vet practices and better integrate with vets' practice management system. He knows what we aspire to do, sees the potential and is deeply inspiring to work with."
"I am incredibly excited to join the Petriage team," said Watson. "Having spent over 15 years focused on helping veterinarians use data to meet the ever-growing challenges they face, I am eager to help Petriage deliver its powerful, fully integrated solution. Petriage allows pet owners to provide better care for their pets without forcing vets to implement a daunting set of process changes. These are exciting advantages, and I look forward to helping Petriage scale nationally."
The global pet tech market was valued at over $4.5 billion in 2018 and is expected to increase at a 24% compound annual growth rate by 2025, with the North American market accounting for over 55%, estimates Global Market Insights, a research firm focusing on high-tech industries. The global pet wearable market was estimated at $1.4 billion last year, according to a second research firm, Grandview Research. It is growing as pet owners become increasingly aware of the benefits of incorporating animal health data and as vets' use of artificial intelligence and remote-enabled medical diagnosis and treatment accelerates.
Petriage's telehealth service features a proprietary teletriage app that enables vets to engage their clients in the care of their pets after-hours. For pet parents, signing up for a free Petriage account to build their pet's health profile and access the free teletriage tool is easy. Petriage's basic service – the simple-to-use mobile interface validated by a team of veterinarians – assesses the urgency of a dog or cat's health symptoms and delivers trusted recommendations. Its Essential service level offers telemonitoring capabilities with a veterinarian. The Premium service level adds the ability to chat live with the vet and share photos and video for full engagement about a pet's health. Fees for the Essential and Premium service levels are usually included in a veterinarian's annual charge to a client.
For veterinarians, Petriage's virtual telehealth service enables them to expand their business as a "brick-and-click" practice and capture a significant portion of cases occurring after-hours that they would have been unaware of and likely would result in emergency room visits. Petriage also keeps medical records up to date by uploading all information automatically to the vet's practice management software.
Petriage is a cloud-based B2B telehealth company that allows veterinarians to service their clients and engage them in the remote care of their patients. Its unique offering is a telemedicine service highlighted by a proprietary teletriage tool, in which pet parents are provided a recommendation in real-time regarding the need/urgency to seek medical care for their pets. The company was founded in 2015, in Bellevue Wash., by CEO Allon Freiman, Dr. Shlomo Freiman DVM Cornell, Casey Olives, PhD Harvard. Learn more at petriage.com.
BELLEVUE, Wash., July 17, 2019 – Petriage, a cloud-based B2B telemedicine service for veterinarians, today announced an agreement with PSIvet, the nation’s largest veterinary group purchasing organization, to be the exclusive provider of telemedicine services to its over 5,000 independent veterinary practice members. PSIvet, based in St. Petersburg, Fla., is a unit of Covetrus Inc. (NASDAQ: CVET), and its members are gathering in Dallas next weekend (July 25-28) for the annual PSIvet Business Symposium.
As the use of telemedicine to enhance the practice of veterinary medicine and improve pet care grows, Petriage offers a unique telemedicine platform that enables vets to engage their clients in the care of their pet patients remotely after-hours. Petriage’s software offering delivers pet owners with a real-time recommendation regarding the urgency and need of their pet’s symptoms and enables them to seek medical care from their vet.
Petriage enables veterinarians to capture a significant portion of cases occurring after-hours that they would have been unaware of and likely would result in emergency room visits. The service also helps strengthen client relationships and loyalty because pet owners know they gain more effective and continuous vet care through online monitoring. Petriage integrates with veterinarians’ practice management software to upload all information automatically and keep medical records up to date, among other benefits.
“We’re honored to be chosen by PSIvet as the exclusive telemedicine provider for its more than 5,000 independent veterinarian members. Our platform will help keep them more-engaged in the care of their clients’ pets while providing critical features that enable more efficient after-hours care and practice management,” said Petriage CEO Allon Freiman.
“Telehealth is increasingly important to our members, and Petriage’s distinctive capabilities will them grow their businesses as well as broaden the range of services we offer our members,” says PSIvet Director of Business Development Dan Jones. DVM. He noted Petriage’s use of medical imaging and diagnostic technologies and the ability to send pets’ medical information remotely and directly to the vet.
As the largest veterinary group purchasing organization with over $1 billion in buying power, PSIvet offers goods and services at negotiated prices as well as proprietary education and training resources.
Petriage is a cloud-based B2B telemedicine service that allows veterinarians to service their clients and engage them in the remote care of their patients. Its unique offering is a telemedicine service highlighted by a proprietary teletriage tool, in which pet owners are provided a recommendation in real-time regarding the need/urgency to seek medical care for their pets. The company was founded in 2015, in Bellevue Wash., by CEO Allon Freiman, Dr. Shlomo Freiman DVM Cornell, Casey Olives, PhD Harvard. Learn more at petriage.com.
Over the last decade, countless interactions with clients and patients have convinced me veterinarians must embrace telemedicine, both to remain relevant as care providers in an increasingly digital world and to compete successfully in today’s on-demand economy.
Given the change in generational demographics, today’s clients view their pets as family members and insist on immediate gratification. To survive, we must adapt, otherwise pet parents will rely on Dr. Google, rather than wait to consult their family veterinarian for advice and guidance. It was an incident with a friend and client that convinced me veterinarians, as well as pet owners and patients, can benefit enormously from the integration of telemedicine.
A tale of teletriage
Four years ago, I received an evening call from a family friend whose dog Bodhi, a mixed breed, two-year-old neutered male Labrador, suffered what seemed to be a mild seizure. While my friend was in transit to a nearby emergency animal hospital, I advised him the episode wasn’t as serious as he feared and he could wait until the next morning to bring Bodhi to my practice.
That experience of utilizing the most basic form of telemedicine—the telephone—sparked the idea of bringing the benefits of a more sophisticated telehealth solution to my practice, one that would enable me to provide the same high-level care to all my clients and patients. Since then, we have implemented an integrated teletriage platform that helps clients assess the urgency of care 24-7. The platform’s AI symptom-analysis tool informs the client and notifies me of the pet’s status. Following the algorithmic recommendation, clients can request to interact with me during set telemedicine hours.
In real time, my existing clients can upload text, pictures, and video via instant messaging within the app. This keeps me in the loop, ensuring continuous care and avoiding unnecessary ER visits. Perhaps most importantly, it strengthens my client relationships and drives business back to the brick-and-mortar hospital (Figure 1).
I’ve now featured telemedicine at my practice for almost three years. Operating under the belief telemedicine is part of standard care, we include a line item for telemedicine on the invoice of all patients’ annual exam, just as we have separate line items for data storage, file review for prescription refill, etc. As such, we nominally increased the fee of our annual exam to cover the platform’s cost.
I’ve found telemedicine has streamlined practice workflow, which improves my own work/life balance. Because I can advise clients remotely “in their living room,” I capture a significant portion of cases I otherwise would have been unaware of and would likely result in emergency room visits. The data at my practice suggests only about five percent of teletriage cases are genuine emergencies. Additionally, my team, who I rely on to assist in monitoring triage interactions, are further empowered, happier, and committed to our patients’ care beyond office hours. Further, I’ve seen better patient outcomes, as well as dramatic improvement in my relationship with clients and the financial well-being of my practice.
I share my experience because many veterinarians, especially those with longtime practices, remain suspicious of the internet as a source of reliable information. In fact, some view it as a threat to their business. Additionally, they worry about various issues related to integrating telemedicine into their practices. I, too, was initially wary of telemedicine. Like most veterinarians, I was concerned about further incursions into my personal time—I’ve seen what happens when I give my cell phone number and email address to clients.
However, disregarding client needs is not a viable option. The days in which we turn the signs on our front door to “Closed” and expect our clients to wait until morning for advice and guidance are over. This perception is supported by the findings of the Bayer Veterinary Care Usage Studies, which found the internet is the first option for information for 48 percent of pet owners when their animal is sick or injured. It is important to note this accounted for a 23 percent increase between 2010 and 2014, and has likely risen in the years since the study was last published.
The benefits of telemedicine
From talking with colleagues, I’ve learned their chief anxiety is over how to integrate telemedicine into their practice. My experience with my client Matt’s pet, Buddy—a 13-year-old mixed dachshund and longtime patient (with an ornery personality)—illuminates how a telemedicine platform can be integrated into an active veterinary practice.
One morning before our office had opened, but during our telemedicine hours, I received notification of an “urgent” recommendation made by the symptom-analysis algorithm for a chief complaint of coughing.
Chatting with Matt using the telemedicine platform’s online consulting feature, I learned he believed Buddy had contracted kennel cough from boarding a few days earlier, but was otherwise fine. I asked Matt to submit a short video of Buddy’s breathing, and to count his dog’s resting respiratory rate. A few minutes later, I was able to view the short video and learn Buddy had a regular rate and rhythm (RRR) of about 35 per minute. I suspected Buddy was slightly dyspneic.
This interaction confirmed the algorithm’s recommendation of “urgent” and the need to see Buddy that day. But Matt, expecting a very busy workday, wanted to take a wait-and-see approach, especially since Buddy was OK otherwise. He agreed, however, to keep me updated via the app and sent me another video a few hours later. By late morning, the new video showed the dyspnea was getting worse and the dog’s RRR had increased to 40 per minute.
That afternoon, Matt brought Buddy into the office; the physical exam revealed a new I/VI systolic heart murmur. Chest radiographs indicated mild-to-moderate pneumonia was the cause of Buddy’s cough. Later, an echocardiogram determined the murmur to be an incidental finding due to early-stage B1 mitral valve-related heart disease. After two days of hospitalization and intravenous antibiotics, Buddy went home happy and a little less cantankerous.
Using Buddy’s case as an example, here are the key reasons telemedicine has made a significant positive difference in my practice and in my own work/life balance. In addition to benefiting our clients and their pets, a telehealth platform can:
Looking at the evidence of my own practice and considering the experience of other early adopters, I am convinced telemedicine will become the standard of care in the veterinary industry. It is imperative veterinarians provide clients with innovative solutions solidifying our role as primary care providers. In a world in which the largest hospitality brand (Airbnb) owns no hotels and the largest taxi company (Uber) operates through the use of private vehicles, veterinarians must proactively embrace technology and innovation. To stay competitive, they must evolve their traditional business model and become “brick-and-click” veterinarians.
Shlomo Freiman, DVM, a graduate of Cornell University College of Veterinary Medicine and a practicing veterinarian for almost 25 years, operates Animal Hospital of Factoria, Wash. He is cofounder of the telemedicine app, Petriage. Dr. Freiman can be reached via email at [email protected]
BELLEVUE, Wash., April 2, 2019 /PRNewswire/ -- Petriage, a cloud-based B2B telemedicine service for veterinarians, will showcase its unique app that lets vets deliver remote care to clients and their pets at the Texas A&M Veterinary Innovation Summit, including participating in its Shark Tank-like pitch competition for promising veterinary startups. The third annual conference in College Station, Texas, begins Friday and continues through Sunday.
The event presents the cutting-edge of veterinary medicine, focusing on technological innovations and ideas advancing the future of the profession. A collaboration of the North American Veterinary Community, Veterinary Innovation Council and Texas A&M College of Veterinary Medicine & Biomedical Sciences, the Summit features keynote speakers, panel discussions and breakout sessions. A highlight is the popular startup pitch presentation, at which founders of select emergent veterinary companies give a seven-minute talk about their business and field audience questions.
"We are excited at the opportunity to connect with industry thought leaders and to position Petriage at the forefront of innovation for veterinarians because it is the telemedicine solution designed with vets in mind," said cofounder and CEO Allon Freiman.
"We are especially thrilled to be one of the few companies participating in the startup pitch competition, embodying digital changes that are transforming our profession," noted cofounder Shlomo Freiman DVM, a practicing vet for almost 25 years. Together, they will relate how they developed the digital company's differentiated health-monitoring platform and the ways in which it helps veterinarians build their practices. Petriage will have a booth in the exhibit hall where attendees can see a demonstration of the telemedicine platform and meet Petriage's mascot Sumo, a French bulldog.
Dr. Freiman has been featuring Petriage's sophisticated telehealth solution in his practice for three years and has found that the integrated teletriage platform helps clients assess the urgency of care remotely 24/7, strengthening his client relationships.
"The data at my practice shows only about five percent of teletriage cases are genuine emergencies. Because I can advise clients remotely wherever they are, I'm able to capture a significant portion of cases I otherwise would have been unaware of and would likely result in emergency room visits," Dr. Freiman said.
"I've found telemedicine has streamlined practice workflow, which improves my own work/life balance. Additionally, my team, who I rely on to assist in monitoring triage interactions, are further empowered, happier, and committed to our patients' care beyond office hours," he added.
The Petriage telemedicine platform's symptom analysis tool, developed through artificial intelligence, gives pet owners a real-time recommendation regarding the urgency and need of their pet's symptoms and enables them to seek medical care for their pet from their vet. Following the algorithmic recommendation provided by Petriage, clients can request to interact with a vet during set telemedicine hours and, if necessary, later at the vet's office.
Also, clients can upload text, pictures and video via instant messaging within the app, and this provides useful information to the vet, ensures continuous care and averts unnecessary pet emergency room visits.
In January, Petriage and WellHaven Pet Health, a leading veterinary health management company based in Vancouver, Wash., announced a veterinary telemedicine partnership under which WellHaven will implement Petriage's platform in its 40 current hospitals with plans to expand to 150 hospitals within three years.
Petriage is a cloud-based B2B telemedicine service that allows veterinarians to service their clients and engage them in the remote care of their patients. Its unique offering is a telemedicine service highlighted by a proprietary symptom analysis tool, in which pet owners are provided a recommendation in real-time regarding the need/urgency to seek medical care for their pets. The company was founded in 2015 in Bellevue, Wash., by CEO Allon Freiman, Dr. Shlomo Freiman DVM Cornell, Casey Olives, PhD Harvard. Learn more at petriage.com.
VANCOUVER, Wash. and SEATTLE, Jan. 8, 2019 /PRNewswire/ -- WellHaven Pet Health, a leading veterinary health management company committed to happy vets and healthy pets, today announced a new veterinary telemedicine partnership with Petriage. WellHaven will implement Petriage's veterinary telemedicine platform in all 40 of its current hospitals and has plans to expand to 150 hospitals within three years.
Petriage offers a cloud-based B2B telemedicine platform that allows veterinarians to service their clients and engage them in the remote care of their pet patients. The company's unique offering provides pet owners with a real-time recommendation regarding the urgency and need of their pet's symptoms and enables them to seek medical care for their pet from their vet.
Thomas Reuss, Managing Partner, WellHaven Pet Health, said, "The use of telemedicine to augment the practice of veterinary medicine, specifically the use of medical imaging and diagnostic technologies, is a first step toward improving patient care and the wellbeing of our veterinarians. We want to meet our clients where they are, and this partnership with Petriage supports that while helping us 'play from the front' in this space."
"WellHaven's partnership with Petriage is an important step forward in veterinary telemedicine. Our platform's ability to provide pet-owners with vet-validated information while keeping their personal vet informed of their pet's medical needs has proven itself in beta testing, and we look forward to applying it at scale in clinical settings," said Allon Freiman, Petriage CEO.
About WellHaven Pet Health
WellHaven Pet Health founded in July 2017 and based in Vancouver, WA has a simple motto for managing a corporate veterinary practice, "Happy Vets/Healthy Pets."
WellHaven Pet Health helps veterinarians and their teams succeed both personally and professionally. We value our owner veterinarians and encourage them to stay. Our focus on personal growth, practice support and life balance provide the framing of the relationship we want to have with our doctor leaders. For those who wish to exit practice management, we support them with a smooth transition plan focused on both the owner and the hospital team. We provide leader doctors an opportunity to share in the rewards of practice ownership without the risks associated. We are committed as servant leaders to ensure the success of our doctors, our hospital teams, and our profession. wellhavenpethealth.com
Petriage is a cloud-based B2B telemedicine service, which allows veterinarians to service their clients and engage them in the remote care of their patients. The Company's unique offering is a telemedicine service highlighted by a proprietary symptom analysis tool, in which pet owners are provided a recommendation in real-time regarding the need/urgency to seek medical care for their pets. The company was founded in 2015, in Bellevue Washington, by CEO Allon Freiman, Dr. Shlomo Freiman DVM Cornell, Casey Olives, PhD Harvard. Learn more at petriage.com.
Tom Reuss, Managing Partner
WellHaven Pet Health WellHaven Pet Health
Read about the genesis of Petriage in Geekwire.