Who We Are

We’re a team of dedicated professionals — and pet parents, too — with decades of experience across the veterinary industry.


We created Petriage to help veterinarians provide seamless, connected care for their clients, so that pet parents can provide the best possible care for their furry family members.


Petriage is a state-of-the-art, comprehensive telehealth solution that gives you the tools to improve patient outcomes, enrich client experience, and grow practice revenue — all while streamlining your day-to-day operations and protecting your team’s work-life balance.

Schedule a demo of our industry-leading platform today, and see how Petriage can work for you.




Joseph Coury

Chief Executive Officer

With years of experience financing veterinary practices, and having worked with hundreds of veterinary hospitals to determine the best pathways to operational and financial success, Joe knows the transformative power of telehealth to help veterinarians build thriving businesses, sustain work-life balance, and serve as pet parents’ trusted advocates.


Shlomo Freiman, DVM

Chief Veterinary Officer
& Co-Founder

A graduate of Cornell's College of Veterinary Medicine, Shlomo created Petriage so veterinarians and clients can provide the best possible care for their pets.

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Gary J. Watson

Chief Technology Officer

Having served as CTO at Vets First Choice (now Covetrus) and VP of Product Engineering at PetDesk, Gary brings 15 years of veterinary software expertise to the Petriage team.


Allon Freiman

Chief Strategy Officer
& Co-Founder

Having grown up with a family-owned veterinary practice, Allon is passionate about transforming the veterinary industry through leading-edge tech that serves veterinarians and pet parents alike.


Wendy Hennig

Chief Growth Officer

With more than 15 years of experience in veterinary industry sales, Wendy knows firsthand the power of Petriage to improve patient outcomes and increase clinic revenue.


Casey Olives, PhD

Data Science Adviser
& Co-Founder

A Harvard graduate, Casey brings advanced data science to the world of veterinary telehealth as the author of the AI behind Petriage’s innovative Petriage Analysis tool.

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Brianna Latiolais

Senior Account Executive

With more than 10 years of experience in the veterinary industry as a technician and consultant, Brianna is driven to help veterinarians and their staff provide excellent connected care.


Matt Staroscik

Principal Product Owner

A Petriage power-user before he joined the team, Matt leans on his years of tech-sector experience to help design the ultimate telehealth suite.


Matt Fordham

Principal Engineer

A hands-on leader with broad technical expertise, Matt ensures Petriage is scalable, secure, and reliable, with industry-leading practice management system integration.